T.I The main image on the front cover has a facial expression that shows
he’s serious, slightly angered. He is very famous for his music, which is aimed
more at urbanized areas, he raps, falling under the category of grime, gang
hood lifestyle, so audiences from these sorts of backgrounds will relate to his
music, he is also wearing informal clothes which are considered to being cool,
a snapback placed at an angle and silver chains
The Masthead of this magazine is Vibe which is very urban, trendy to
young people, its only four letters easy to say, it’s fresh and audiences that
read this magazine would feel as there are trendy, sharp and hip. The people
who read this magazine often will identify it really quickly as it’s already
very popular in the market, therefore the designers of this magazine don’t even need to show the whole masthead for their audiences to identify
it.
Vibe has chosen to have a background colour of midnight blue as it brings
warmth to magazine, also allowing it to express and expose the details on the
magazine itself, in this case the mast head, the sell lines, also trying to
blend TI’s clothing in which is mainly black, this was done in order to project
TI’s face. The mast head is red, the
obvious denotations for this would be that it stands out from the darker
background, however also we see that red is a vibrant colour, related to love
and things that you may urge and desire, so having that feeling of crave, makes
audiences more attached as its more visible and projected to them.
Whilst analysing the layout we see that the majority of the magazine is
covered by TI, as this was the main focus of selling in the production of this
magazine, this was done as Famous TI has large audiences who look up to him and
idolize him, thus they would want to buy it and keep up with what’s out there. We
find that the left third consists of the letter ‘V’ from the masthead, making
it easy for audiences to identify the magazine they read. In addition we find
that it says ‘T.I exclusive’ which stands out to audiences who have interest
towards him, they would expect to find more than the usual about him. Moreover we
find that TI has been compared to Tupac where it says ‘people have been
comparing me to Tupac’ this gets people suspicious and curious as to why people
are comparing him to Tupac, who was one of the best in rapping history. This opens
a conversation for the people, so therefore intriguing them in the story so
they’d want to buy it and read it, because of that one interesting story. Likewise
it states that ‘Keri Hilson has been a very bad girl’ therefore people who have
interest towards this celebrity would also want to find out what she’s been
doing to have such a status.
The masthead is much enlarged, taking up the majority of the
top half of this magazine, it is the second biggest entity after the main
image, allowing the title to stand out and noticed so that it can reach out to
its audiences. The colour is a fine light blue which evokes the ideas of peace
and tranquillity, as this colour is mostly associated with confidence, loyalty,
trust and faith. This brings warmth to the magazine. Giving the feeling of
elegance and sophistication, also reinforcing with the main image on the front
of this magazine. The masthead is also uplifted in this magazine due that it is
contrasting with its background. Vibe tend to have their font and sizing of the
masthead continuously the same, other than their odd special edition. So that
regular customers can easily identify the masthead and buy the magazine.
Kanye west has been chosen as the main image of this
magazine, as he is extremely popular for his rap music, giving the magazine a
huge enhancement as it’s reaching out to millions and millions of audiences who
have interest towards Kanye west, because of his popularity in his music or for
his brilliant individuality and personality. Kanye looks very appealing in this
magazine as they’ve used a contrasting background to make his face look very
uplifting, they’ve also used a shadow affect which is outlined around him
making him look three dimensional giving the illusive feeling that he’s there
with the audience themselves. His facial expressions gestures that he’s very
serious about his music, keen and dedicated towards his new album, also he
takes up the majority of the magazine, which shows dominancy and makes him look
very controlling. Which relates with his music where he likes to be in power
and control. Too, vibe has chosen to do a close up shot of his face whilst also
using direct mode of address which allows them to feel connected with the
artist and very welcome into reading further, his eyes have been enhanced by
lighting, making it appear to look sparkly, similar to ‘puss in boots’ when he
puts his adorable face on making his eyes stand out to show his innocence and
making you want to adore him, vibe has chosen to apply that effect on Kanye
west’s audiences so that they can admire him more. The rapper looks very calm
and relaxed which gives him the sense of elegance and sophistication, relating
to the masthead colours and fitting in perfectly with the house style, though
he also looks very classy in this magazine, shown from his presentation as he
has very neat shaped up facial hair. It looks more formal than the typical vibe
magazine, which may have been done to target at audiences of higher class. I believe that the age range for this magazine
is sixteen to twenty one, because rap culture is mainly fantasised by young
teenage boys and girls.
Mise en
scene:
In the main image located in the centre we identify that
this gentlemen is dressed very smartly, wearing a waist coat and a tie. It is a
perfect representation of a man with a high posture and level of maturity. This
would appeal to the audience as most men like to approach the ‘business world’
which is classy and formal. Men will identify this product as a Men's magazine
as the character looks like an ideal man who is proud of what he does. This
will then engage them into wanting to find out what he does and why he is so
successful.
There is no particular setting or theme for this magazine as
the photo has been taken with a white background, White is a very neutral
colour, also having a sense of richness and purity as all the pictures and text
stand out from it. I believe that this
has been done to show multi-purposes of this magazine so that it don’t have one
story. This would appeal to the audience as they would want to explore a
variety of things in a magazine.
His facial expression looks as if he’s casual and tranquil
about everything. This can be seen by his light smile and his eyebrows. The
fact that the tip of his brows are facing down shows something like “yeah I'm
rich and cool". The audience know that this man has just achieved
something and has a higher status, because often people make that face when
they’re conveying that they’re the one. Which the producers may have purposely
done to keep suspense, so people have that urge into buying it, to find out why
he’s pulled of that exact face.
His body language is very upright and fixed which shows he
has a high status. As people with low statuses would have bad body language,
which could be down and sloppy. This shows the reader there is masculinity in
this magazine so male readers would be interested, as they like dominant and
strong characters, so that they can then follow them and consume their
credibility.
Masthead:
This is an appealing mast head; as it has a bright red ‘G’.
The producers are confident enough to actually let their target audience identify
it from one of the letters, they know that shops only view the left third of
the magazines layout, the magazine has been out long enough for it to enhance
its popularity. They have been clever in grey scaling the other letter which is
a ‘Q’, as they wanted to the central image to show higher importance than the
title itself, really conveying the man’s authority and dominance.
The main image:
We see that the main image of this magazine is Joseph Gordon-Levitt
who is a famous American actor, director, screenwriter, producer and editor. He
is a very remarkable man, therefore the producers have really shown in through
the use of his image size in the magazine being immense, the producers really
promoting him out to the world, he can be seen from a far distance in the shops
and draw people attention, if a magazine looks nice, or is promoted with a
celebrity that someone likes, then most likely it is bought. The producers have
used celebrity endorsement to seek attention of current fans who aspire to him,
or of those who genuinely like his characteristics, this allows promotion for
the magazine, as the celebrity can tweet what edition of the magazine he or she
is in and promote the magazine to his fans, therefore allowing the magazine to
sell more, The magazine may be bought if people idolise to him specifically, to
get fashion advise, they believe that if they follow him they may actually
achieve in life. They also might be interested in his hair as he keeps it up
like his status, showing his power and style, although he is in a position of
power, he’d like to attract his fans by his looks, which may appeal to them, so
they’d buy it. This is a person who is getting the money for the magazine he is
the model credit, but also mass promoting it at the same time.
Analysis of layout:
The layout of this magazine is very neat as the makers have
concentrated on the main image. We also see that there are sell lines and sub
stories surrounding the main image. Keeping this magazine clean and simple
shows a sense of richness, mainly because it’s not too messy or over done by
colour. Keeping it simple allows the target audience to identify the magazine
and pick it up, also it isn’t too complex, ultimately making the magazine
easier to read.
Target audience:
The target audience for this magazine is men; the age range
would be 22-30. As it has stuff inside which will interest men, for example
“The tastiest and least crowded hot spots”. The audience will be interested in
this as they’d want to know the ideal place to take their woman to. Moreover we
understand that the age range is not the young typical teenagers, but targeted
at the older adults, the makers knowing that they can push the prices up as
it’s more affordable for the working people. Targets audiences would also
differ as celebrity endorsement brings buyers.
Sell line
In this magazine the sell line is ‘style forecast’ located
in the top right. The audience will instantly identify that it has fashion
trends, therefore any stylists or particular people interested in fashion would
see this and therefore buy it. The sell line itself demonstrates that there’d
be tips on how to dress up and keep you up with the latest fashion trends, the
audience would be interested by the fashion content inside so they’d be
interested in buying the magazine.
Left third:
Consists of the title of the magazine, name of the celebrity
actually featured, and catchy sub headings. This is the most important side of
the magazine as this is the side that is viewed in the shops. The creators of
this particular magazine have created it so that the audience can identify it
by its name. More too, engage audiences to the interesting sub headings, in
this case we see that they mention about desserts “lick it up”, anyone
interested in their desserts would find it appealing, and therefore buy it.
Photoshop: has
been used in order to make the celebrity look more appealing as wrinkles and
bags underneath the eyes have been faded. This was done to make him look more
appealing to audiences. They have also made parts of his hair look highlighted
in order to show he has style and looks classy, making him a figure of role
model by doing this.
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